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Cliff Sloan Featured on Design Matters
Cliff Sloan, Co-founder and Partner of Phil & Co. was recently featured on Design Matters with Debbie Millman, an internet radio show/podcast that profiles industry-leading graphic designers, change agents, artists, writers and educators. Previous guests have included Milton Glazer, Stephen Doyle, Chris Ware and Alex Bogusky. Cliff talks about his creative journey, thoughts on iconic more »
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Cliff Sloan SVA Interview
Cliff Sloan On Teaching Cause Branding and Marketing at the School of Visual Arts (SVA) How did you come to be an instructor at the School of Visual Arts (SVA)? A friend and colleague of mine, Debbie Millman, approached me. She’s somewhat of a design goddess, and is the Chair of the Masters in more »
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Innovative Campaign Generates Sweet Smell of Success
‘Flavor Radio’ in South Korea for Dunkin’ Donuts In Seoul, South Korea, also known as the ‘City of Coffee’, Dunkin’ Donuts recently launched an innovative advertising campaign creatively called ‘Flavor Radio,’ created to persuade consumers to choose Dunkin’ Donuts coffee. Cutting through the clutter of the overly saturated and highly competitive coffee market in Seoul more »
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Cliff On Creativity
“Emotion trumps function 10 to 1 in terms of what people gravitate towards and ultimately buy.” The role of creative in advertising, and especially as it relates to cause marketing, is to connect emotionally to the audience. Forming this connection is critical in order humanize brands or causes which then moves people to take action more »
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Phil & Co. on Non-Profit Marketing
“For a not-for-profit to relegate marketing and communications to a secondary role in their organization, they do so at their own peril.” There exists a false perception among many not-for-profits that marketing and communications is a luxury and not a necessity. The argument goes this way – that the funding used for marketing and communications more »
