Philfactor

CONGRATULATIONS TO OUR WINNER

With thanks to all who submitted entries, to our judges and partners, and to all who voted, we’re excited to announce that Swipes for the Homeless is the winner of PHILfactor 2012!


Swipes for the Homeless

Swipes for the Homeless has a dual mission to tangibly and tactically partner with college campuses to alleviate hunger while raising young people’s awareness of homelessness and hunger through education and outreach. Founded as a student organization at UCLA in 2009, the organization empowers students to donate unused meal plan “swipes” that would otherwise go to waste and delivers food directly to those in need.

ABOUT THE CONTEST

PHILfactor is Phil & Co.’s contest to give away a pro-bono marketing strategy and campaign worth $25,000 to a deserving philanthropy.

We specialize in contemporary marketing for philanthropies and companies doing good, and we hope this contest will help an innovative organization reach a bigger audience and advance its goals.

Anyone with a Facebook account can cast their vote online to help us select the winner, which will be announced on January 8th. Then we’ll meet with the winning organization to develop the campaign and promote their cause.

ABOUT PHIL & CO.

Phil & Co. is a full-service marketing, public relations, digital and advertising agency. We excel at cause marketing that humanizes brands, builds awareness and drives purchase and support.

ADVISORY COMMITTEE

To judge PHILfactor, we’ve assembled a panel of industry experts:

Kathleen Francis

Kathleen Francis

President, Oasis Sports Ventures

David Hessekiel

David Hessekiel

President, Cause Marketing Forum

Deborah Krulewitch

Deborah Krulewitch

Sr. VP, Corporate Administration,The Estee Lauder Companies

Marian Stern

Marian Stern

Principal, Projects in Philanthropy

Cliff Sloan

Cliff Sloan

Partner, Phil & Co.

Gary Zarr

Gary Zarr

Partner, Phil & Co.

THANKS TO OUR PARTNERS

Cause Marketing Forum
CSR Wire
give2gether
Green Spaces