The Brooke Jackman Foundation (BJF) was created in 2001 in honor of Brooke Jackman, a talented, compassionate 23-year-old who was killed in the 9/11 terrorist attacks before fulfilling her dream of becoming a social worker. As a tribute to Brooke, the Foundation works to improve literacy among at-risk children in the New York area, donating nearly 200,000 books and 15,000 Brooke Packs, backpacks filled with books and school supplies, to date.
Since 2008, Phil & Co. has provided public relations, creative services, digital marketing, strategic partnerships, social media and website development services for BJF. This year, we created and promoted the Foundation’s second self-published children’s book, ABC, What Help Means To Me: An Alphabet Book by the Kids of the Brooke Jackman Foundation; and the 4th Annual Read-A-Thon, featuring FDNY Commissioner Salvatore Cassano, Twilight Series cast member Julia Jones, and members from the cast of Spider-Man: Turn Off the Dark and others at Barnes & Noble in Tribeca (Manhattan).
2013 Gala Video
Making of “ABC What Help Means to Me”
2013 Readathon Highlights