Record-Breaking Results for a Corporate-Non-Profit Partnership
When Cablevision and the Lustgarten Foundation, the nation’s largest private funder of pancreatic cancer research, launched a new partnership, they retained Phil & Co. to develop a communications strategy and new brand positioning that would celebrate their joint mission while remaining true to each organization’s identity. Our tagline—Research Is Hope and Hope Never Quits—became a cornerstone of their campaigns and fundraising, as Cablevision’s ongoing commitment ensured that 100% of every dollar raised would directly support research.
Since 2009, Phil & Co. has led all creative strategy and advertising for the Cablevision-Lustgarten alliance, creating dozens of broadcast, print and digital campaigns and consistently delivering record-breaking results in fundraising, event attendance and awareness.
[biggie]$[counter value=10]M+[/biggie][br] [smalls]raised at PC research walks since 2009[/smalls] [/su_nested_column][su_nested_column size="1/3"]
[biggie][counter value=120]%[/biggie][br] [smalls]increase in attendance at NY Walks since 2009[/smalls] [/su_nested_column][/su_nested_row]
Based on a thorough analysis of Cablevision CSR activity and audit of likeminded organizations, Phil & Co. developed a brand strategy focused on the Lustgarten Foundation’s unwavering commitment to research and the need to convey hope in the face of the world’s deadliest cancer. Our goal was to transcend the bleak statistics associated with the disease and project hope and progress by reinforcing Cablevision and Lustgarten Foundation’s fierce dedication to finding a cure.
Leveraging Cablevision’s powerful media properties, our ongoing campaigns have highlighted emotional stories and celebrities touched by the disease, projected hope by featuring Lustgarten researchers at the front lines of progress toward a cure and driven support for annual Pancreatic Cancer Research Walks in the New York area.