Helping Corporate Citizenship Go Global
When MetLife Foundation shifted their corporate citizenship from a national to a global platform and refocused their support from multiple, dispersed causes to a unified commitment to financial literacy and inclusion, they enlisted Phil & Co. to develop their new brand strategy and launch the initiative.
Our assignment was to tell the story of the Foundation’s new direction and build support with key target audiences, both internally and externally. Phil & Co. developed a comprehensive marketing and communications strategy and planned and executed an integrated launch campaign and roll-out.
Working alongside the MetLife team, including Foundation leadership, the company’s internal communications department and regional leaders in each market, Phil & Co. coordinated a global launch campaign and communications plan, incorporating brand positioning, web content, video and collateral.
We also worked with MetLife’s non-profit partners around the world to ensure that our messaging and creative assets were authentic, compelling and representative of the grassroots nature of their programs.