Taking Action on Climate Change
In 2015, the United Nations launched the Sustainable Development Goals (SDGs), a universal agenda adopted in 193 countries to end poverty, fight inequality and protect the environment. Adweek described it as “the world’s largest advertising campaign.”
In support of SDG #13, Climate Action, Phil & Co. created a global marketing and communications strategy for the launch of “Love Song to the Earth,” written and performed by Paul McCartney, Natasha Bedingfield, Sean Paul, Jon Bon Jovi, Sheryl Crow, Fergie, Leona Lewis, Angelique Kidjo and more.
and elevating awareness of the issue and the urgency for action ahead of the Cop21 Paris climate summit.
Our #sharethelovesong campaign concept successfully maximized the visibility and impact of “Love Song to the Earth” by providing strategic partners and influencers worldwide with a digital tool kit of content, messaging and creative assets that made it easy to spread the word and amplify our #sharethelovesong message.
social media impressions
song downloads in first two weeks
Our campaign creative and positioning focused on social media sharing, fostering a sense that audiences could join a global movement and help to make a difference. Creative centered around a clear call to action, with the hashtag #ShareTheLoveSong featuring in all tactics.