This week, our new branding for the Institute for Children, Poverty and Homelessness (ICPH) launched at SXSW EDU, where ICPH presented The Invisible Million: Homeless Students in the U.S., a panel combining research findings, policies, best practices and the lived experience of a homeless student to discuss better serving the nearly 3% of American public school students that experience homelessness.
ICPH, a policy research organization focused on family and child homelessness, enlisted Phil & Co. in 2017 to help clarify the issue and grow engagement with their research, policy briefs and interactive data tools.
The underlying strategy of our new ICPH branding is to convey that family homelessness is a complex, multi-layered problem—too often oversimplified as just a “housing issue”—with a vital role to play in considering education, public health, financial security and other policy issues. Hence the new tagline: Bringing Family Homelessness into Focus.
Our new branding is the centerpiece of an integrated marketing strategy that will be implemented across a full array of marketing and communications tactics.
We spoke with the brilliant @lizcohen12 of @ICPH_homeless about the #invisiblemillion at @SXSWEDU. Check out the video and visit https://t.co/UDeaaSlhal to learn more about student homelessness in your community. We are thrilled to work with an org that makes such a great impact! pic.twitter.com/JBN8mrixTL
— Phil & Co. (@PhilandCompany) March 6, 2018
Check out our new brand system and learn more about student homelessness in your community and nationwide at the site we created for ICPH: InvisibleMillion.org
About the #InvisibleMillion
At SXSW EDU, Liz Cohen of ICPH joined Barbara Duffield and Jamie Warren of SchoolHouse Connection, and Jeanne Stamp of the Charles A. Dana Center, to present research findings, policy considerations and best practices for supporting students facing homelessness. The panel illuminated a topic that has largely been hidden from the education debate at one of the nation’s largest conferences. Learn more about The Invisible Million panel or on Twitter using #invisiblemillion.
About Education Leads Home
ICPH is also a partner in Education Leads Home, along with America’s Promise Alliance, Civic Enterprises and SchoolHouse Connection. The campaign aims to raise awareness of the challenges facing homeless students and provide them with additional resources to improve their educational outcomes — with a goal of raising the high school graduation rate among homeless students to 90 percent by 2027, and increasing post-secondary attainment rates to 60 percent by 2031.