In this episode, we take a deep dive into social enterprises that work with underserved communities and promote sustainability. While traditional corporations link business with profit, prosocial businesses put social causes at the center of their mission.
But are “prosocial” businesses helping save the world? What do they mean for cause marketers? Find out when we speak with George Fox of watch brand NFW and ShortStems founder Wyndy Wilder Sloan.
- Short Stems: Short Stems is a NYC-based flower design company driven by a passion for flowers and design. Their bouquets help fight hunger by upcycling aluminum cans into vases and donating the contents to the New York Common Pantry.
- NFW Company: Formed in 2005, NFW Company donates a portion of proceeds from watch sales to organizations like the Green Beret Foundation and Honor Flight, which flies WWII Veterans to Washington D.C. to visit the monuments.